Momentum - The Playbook for Modern Agencies and Consultancies
Back in 2011, I learned a painful truth: selling a service clients can’t “try before they buy” is brutally hard. You are selling a promised outcome.
I don't think great agencies or consultancies spend enough time on this problem in sales. For every client you try and sell to there is a leap of faith they take to choose you over the competition.
I have seen different tactics and strategies used to win new business. Some are more effective than others. Momentum provides you hands-on experience and drawing from countless books and podcasts I have studied to provide you relevant frameworks and methodologies to use in today's complex buying and selling world.
Bonus AI Agent: Download this book to access the free Sales Chat-GPT Agent trained on the content of this book!
50 pages for new business sales, strategies and tactics