Proposal Storyboard
A free Miro storyboard to help you craft the perfect pitch.
A breakdown of the storytelling framework:
Set the scene: Where is the client today, how are they positioned in the market, and what do customers think and feel about them. Use this information to contextualise the now of today.
Define what is standing in their way: With a scene set, you want to position a forward-looking view. Every company wants to move forward and advance what you position there is an obstacle or something standing in the way. To do this you name an enemy which could be a competitor, lack of capability or issues such as poor customer retention.
Agitate the problem to create urgency: A problem understood is only one part of the process, you have to bring the problem to life. Steve Jobs was brilliant at this, he doubles down on the pain point to alleviate the issue. Using an example from above you might say customer retention is not just an issue for marketing but an issue for your company’s future.
Lead with insight: With the problem now well understood, and the audience anxious for a resolution you present a hook, using an insight or point of view to show a path forward. Typically here you would say something like, customer retention is a problem that can be solved through applying sound design principles that are focused on engagement rather than acquisition.
Paint a picture: Show don’t tell. With a solution now forming words will only do so much, people need to see and experience what the solution looks like. Here you might show a prototype or introduce your product to the audience.
The missing piece of the puzzle: This solution you have presented needs to be adaptable and achievable. In this phase of the story, you show how you can get the solution and how it would delivered. How you are going to work with them to solve this issue together.
Demonstrate the Payoff: Every solution needs a benefit. Businesses are motivated by payoff, returns that are tangible and can be realised with an investment in your product. Show through case studies or calculated estimates how the returns the client can expect.
Recap and Summarise: Never end your presentation with a simple thank you. Finmsihe the story strong, remind them of where they are, and the problems they face but there is a path to resolution, and through action, they will achieve and obtain a benefit through adopting your approach.